Course Description

The American Martial Arts Alliance Leadership and Apprentice Program

Many times martial arts school owner are so busy working “in” the business of teaching that they lose sight of what they want their martial arts business to become or how to make that vision a reality. 

They are so wrapped up in the day to day “stuff”, that the energy, passion, and purpose they once felt is gone. Making decisions by the seat of the pants, often with no consideration of their long-term impact. 

Goals are soon abandoned as dealing with the day to day minutia and problems take up all your time and attention. Their staff has little sense of urgency or commitment. 

The American Martial Arts Alliance Leadership and Apprentice Program Program puts you in charge of your business’s future.

You will:

  • Craft your long term vision and mission.
  • Set goals that will bring you significant, positive results.
  • Chart a course that takes your business exactly where you’d like it to go.
  • Have a step by step action plan to make it happen.
  • Develop the martial arts business leadership skills that lead to success.
  • Re-connect with the passion and purpose you once felt.
  • Stay motivated and confident.
  • Keep your eyes on the big picture and your hand on the steering wheel.
  • Motivate and inspire your staff to do their best.
  • Reduce stress and overwhelm.

The American Martial Arts Alliance Leadership and Apprentice Program  includes all the critical elements you need to LEAD your business to success:

  • A step by step visioning and planning system.
  • Done for you templates for faster, easier results.
  • One on one coaching to help you gain clarity, overcome obstacles, and work through issues that arise between sessions.
  • Ongoing guidance, support, and accountability.

Don't wait any longer, signup today and change your business and life forever!


Jessie Bowen

Martial Artists , Author, Publisher, Certified Business & Life Success Coach

Jessie Bowen Author, Publisher, Certified Life & Business Coach, Motivational Coach, and Sports Mind Coach. Meet Your Success Coach Meet Your Success Coach Jessie Bowen, author and publisher for Elite Publications. Jessie has spent over 30 years in the coaching, speaking, and publishing business, with over 20 books to his credit. He holds degrees in business management, Silva Method Lecturer, Life Success Coach, Sports Performance Coach, Motivational Expert, sports hypnosis, martial arts, and martial science. He is a corporate educator for Duke Corporate Education, rated the #1 custom corporate training in the world, providing breakthrough knowledge to support corporate teams, helping them make their breakthrough. As an educator, he has been on the Duke University Physical Education staff for over 28 years, influencing thousands of students in the study of martial arts and mindfulness training. Jessie has been inducted into a number of martial arts halls of fame for his contributions to the martial arts, including the 2020 Action Martial Arts Hall of Honors Excellence in Publishing Award, the 2021 Take Center Stage Author Award, the 2021 International Author Impact Award, and the AFKA Hall of Fame Martial Arts Leader of the Year Award. He has published over 18 books on martial arts and personal development training, including the 2015, 2016, and 2017 Who's Who in the Martial Arts Biography Book Series. In 2018, he launched a new series, the Martial Arts Masters and Pioneers Biography Book Edition. Other books to his credit are Unstoppable Confidence, Change Your Mind, Change Your Life Success Guide, Get Motivated - the Key to Success, and the Law of Attraction. Your Through Determines Your Destiny, Zen Mind-Body Meditation System, and others. His goal in life is to help people transform their current lives into the future of their dreams. As a lecturer and success coach, Jessie can help you connect to a system that is able to teach you the secrets of controlling your mind, rising above reality, and seizing your inner potential for solving problems, achieving your goals, and relieving stress.

Course curriculum

  • 1

    Get The Right Mindset Before You Think About Opening A Martial Arts School

    • Elite Mindset BELIEVE IN YOU - Motivational Speech For Success 40 Minute video featuring 43 rules and tips from successful people, including motivational speakers, business magnates and more.

  • 2

    Welcome to the AMAA Martial Success Plan Course

    • How to use this course

    • 10 Mindsets That Will Radically Improve Your Business

    • How To Run A Successful Martial Arts Business

    • Selecting A Martial Arts Business Name

    • AMAA Business Plan

    • AMAA Martial Arts Business Plan Template

    • Secure The Domain Name For Your School

    • The AMAA 180 - AMAA Plan for Opening Your School

    • 120 Days Out - Preparing Your Finances

    • Commercial Lease Basics for the Martial Arts School Owner.

    • Learn How To Master Commercial Lease Negotiations

    • You Are 90 Days Out Fine A Facility and Sign Your Lease

    • We are Getting Closer - 60 Days Out

    • 45 Days Out - Evaluate Your Curriculum and Finalize Belt Requirements

    • 30 Days Out - Design Your Logo

    • 20 Days Out : Let Everyone Know By Your Grand Opening Write Your First Media Release

    • 10 Days Out: Get the Media's Attention Create Your First Media Release

    • 1-3 Days Out Practice and Role-Play

    • Choose a Business Structure

  • 3

    Social Media

    • How does INSTAGRAM Work Tutorial for Beginners 2018

    • 160 Days Out Complete Your Business Plan Know Your Future

    • 140 Days Out Start Your Location Search

    • 52 Tips How to Market On Instagram

    • 👀 Facebook Ads in 2018 From Facebook Ads Beginner to EXPERT in One Video!

    • Beginners Guide to Facebook Ads Setting up Your First Campaign

    • Twitter Tutorial For Beginners

  • 4

    Selling and Marketing

    • 9 Areas of Income To Ensure Record Breaking Months

    • 13 Marketing & Advertising Tips to Get More Martial Arts & Karate Students Audio Lesson