Course description


AMAA Publicity and Press Release Templates



The goal of this course presented by the American Martial Arts Alliance for the purpose of helping martial arts school owners gain the recognition they deserve through their community service effort, personal, and business achievements. By taking this course you will be better prepared to draw positive attention to your school/business

Publicity is the notice or attention that the media gives you. Today, the media covers multiple channels. From television to Twitter, the media can talk about you and share your story.  

Publicity, press, and public relations are somewhat synonymous. They are all approaches to getting media coverage and creating a buzz about your school or business, within your target market. They are also often overlooked by small and medium-sized school/businesses, who feel the marketing tactic is only beneficial to big business.   The truth is that one of the ways that big schools/businesses become successful is because when they were smaller, they leveraged all the marketing tactics available to them including publicity.  

Is Publicity Just Another Word for a Press Release?

No, publicity is not the same thing as a press release. A press release is a tool that you can use to get publicity. However, there are other ways to get publicity as well. For example, a video can go viral and get publicity for your school/company. You might take a controversial stance on an issue in your industry and get media attention and publicity that way. That being said, when coupled with a strong content marketing strategy, a press release is one of the best ways to get publicity.


Jessie Bowen

Jessie Bowen

Martial Artists , Author, Publisher, Certified Business & Life Success Coach

Jessie Bowen

Author, Publisher, Certified Life & Business Coach, Motivational Coach, and Sports Mind Coach

Meet Your Success Coach

Meet Your Success Coach

Jessie Bowen, author, and publisher for Elite Publications. Jessie has spent over 30 years in the coaching, speaking and publishing business with over 20 books to his credit. He holds degrees in business management, Silva Method Lecturer, Life Success Coach, Sports Performance Coach, Motivational Expert, sports hypnosis, martial arts, and martial science.

He is a corporate educator for Duke Corporate Education rated as the #1 custom corporate training in the world providing breakthrough knowledge supporting corporate teams helping them make their breakthrough. As an educator, he has been on the Duke University Physical Education staff for over 28 years, influencing thousands of students in the study of martial arts and mindfulness training.

Jessie has been inducted to a numinous martial arts hall of fames for his contribution to the martial arts. He has published over 18 books on martial arts and personal development training, including 2015, 2016, and 2017 Who's Who in the Martial arts Biography Book Series. In  2018 he launched a new series the Martial arts Masters & Pioneers Biography Book  Edition. Other books to his credit are  Unstoppable Confidence, Change Your Mind, Change Your Life Success Guide, Get Motivated - the Key to Success, Law of Attraction Your Thoughts Control Your Destiny, Zen Mind-Body Meditation System - Meditation for Everyday Living, and others.

His goal in life is to help people transform their current life into the future of their dreams.

As a lecturer and success coach, Jessie can help you connect to a system that is able to teach you the secrets of controlling your mind, rising above reality and seizing your inner potential for solving problems, achieving your goals, and relieving stress.


American Martial Arts Alliance

Jessie Bowen

919-619-8075


Course Contents

11 Videos

9 Texts

1 PDF

18 Audios

1 Download

2.0 hrs

Course Curriculum