Course Description

Standing on the Shoulders of Greatness This is Jesse Bowen; author of the AMAA WHO'S WHO in the Martial Arts Biography Book Series. I want to share with you a new marketing platform that we have developed for our alumni that are featured in the AMAA WHO'S WHO in the Martial Arts Biography Book Series.

Before we get into marketing, let's start by discussing the purpose of the AMAA WHO'S WHO in the Martial Arts book. The book is concise biographical information about our martial arts legends, pioneers, masters, and today's black belts. It is being referred to as today's martial arts history book, a positive tool for telling your story while sharing your martial arts journey.

Many great martial artists have lost the opportunity to share their life story. Your stories help bring to life the real-world value of the martial arts. Telling your martial art's story also plays a big role in helping us drive the focus on the benefits offered through martial arts training and encourages newcomers to become martial artists and connect to our world.

The American Martial Arts Alliance wants the world to know about yesterday's martial arts and the role it is playing today. By sharing your story through the AMAA WHO'S WHO in the Martial Arts autobiography publication, you are paving the way for the future martial artist.

Unlike many award martial arts organizations, our focus is on creating value, not only for our organization but also for the people that are published in the AMAA WHO'S WHO in the Martial Arts.

This new platform provides just that: a way for your story to be told, not to just one person, but to the world, giving your students an opportunity to know your life story and your purpose. I want you to utilize this program to help you grow your martial arts business, enhance you as a public speaker, and become recognized as an expert in your community.

Jessie Bowen

Martial Artists , Author, Publisher, Certified Business & Life Success Coach

Jessie Bowen Author, Publisher, Certified Life & Business Coach, Motivational Coach, and Sports Mind Coach. Meet Your Success Coach Meet Your Success Coach Jessie Bowen, author and publisher for Elite Publications. Jessie has spent over 30 years in the coaching, speaking, and publishing business, with over 20 books to his credit. He holds degrees in business management, Silva Method Lecturer, Life Success Coach, Sports Performance Coach, Motivational Expert, sports hypnosis, martial arts, and martial science. He is a corporate educator for Duke Corporate Education, rated the #1 custom corporate training in the world, providing breakthrough knowledge to support corporate teams, helping them make their breakthrough. As an educator, he has been on the Duke University Physical Education staff for over 28 years, influencing thousands of students in the study of martial arts and mindfulness training. Jessie has been inducted into a number of martial arts halls of fame for his contributions to the martial arts, including the 2020 Action Martial Arts Hall of Honors Excellence in Publishing Award, the 2021 Take Center Stage Author Award, the 2021 International Author Impact Award, and the AFKA Hall of Fame Martial Arts Leader of the Year Award. He has published over 18 books on martial arts and personal development training, including the 2015, 2016, and 2017 Who's Who in the Martial Arts Biography Book Series. In 2018, he launched a new series, the Martial Arts Masters and Pioneers Biography Book Edition. Other books to his credit are Unstoppable Confidence, Change Your Mind, Change Your Life Success Guide, Get Motivated - the Key to Success, and the Law of Attraction. Your Through Determines Your Destiny, Zen Mind-Body Meditation System, and others. His goal in life is to help people transform their current lives into the future of their dreams. As a lecturer and success coach, Jessie can help you connect to a system that is able to teach you the secrets of controlling your mind, rising above reality, and seizing your inner potential for solving problems, achieving your goals, and relieving stress.

Course curriculum

  • 1

    AMAA Book Marketing Introductory

  • 2

    AMAA Book Marketing - Letting Everyone Know of Your Nomination

    • Getting Started

    • Introductory Lesson with GM Bowen - Kick-start your Martial Arts Legends Book Promotion eLesson #2.

    • Students & Parents Notification of Induction

    • Start With The End In Mind Lesson #3
  • 3

    Press Release Marketing

    • A Note From The Author

    • Why is Publicity Better for My School?

    • Press Release Format Instructions Easy To Use Template

    • AMAA Who's Who Pre-Event Press Release Template Download
  • 4

    AMAA Book Promotion - Affiliate Marketing

    • Setting Up Your Affiliate Program

    • Affiliate Program for Our Inductees Lesson 6
  • 5

    AMAA Book Marketing - Hosting Your Book Signing Party

    • Videos of Past Book Signing

    • After Who's Who in the Martial Arts Banquet PRESS RELEASE